The Effectiveness of Email Marketing

With all the talk going on of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. If you think Email marketing is dead today, then you are missing out on the real metrics. The fact is Email Marketing is still going strong today and is the best-proven […]

Few days back, I was sitting in a cafe, that had a great ambience and it was interesting to see, how people were sitting in comfy ergonomic chairs, drinking coffee from cups that fit their hands perfectly. What’s strange were the doors. I had seen at least 4 people pushing straight into the “pull” door. […]

Doing Business with a cause — TOMS Case Study In 2006, Blake Mycoskie travelled through Argentina. On his trip there, he noticed that many children in the country were deprived of a basic necessity — a pair of shoes! He came back, and later that year he created a company — TOMS Shoes. Today, TOMS […]