No Rhyme, No Reason: How our Subconscious Mind affects our Conscious Buying Decisions

Humans are strange beings. They say one thing and do the other. Why? Well in most cases, our subconscious mind makes decisions far before we are even consciously aware of the situation. On all the other occasions you are just too confused! 🙂 This brings us to the question – what is the subconscious? Sigmund […]

What is Content? You’ve just heard someone say that you need to do “Content Marketing” to boost your sales. And you get the idea that you should already know what it is because everyone is talking about it. But you don’t even know what exactly content is and you’re too embarrassed to ask anyone. Congratulations, […]

There is certainly no better way to understand your customer than looking at your product/service through their eyes. Is it convenient to buy your product? Can they interact with your business? How long does it take for them to receive customer support? What are the steps they need to follow to hire your service? User […]