Why Website Analytics Are Important for Your Business Growth

There’s an old business saying, ‘If you can’t measure it, you can’t improve it. This adage fits perfectly when we talk about an online business or a website. A strong online presence is the key to business growth. This results in a broader reach, better communication opportunities along with the possibility to reach new prospects. However, now […]

Your customer is bored looking at the same old ad content on social media. They are fast-forwarding through TV spots with their remotes, avoiding commercials altogether with Netflix and Prime Video, and using ad blockers to keep your ads at bay. If something grabs their attention instantly, they might click on it. Otherwise, it’s a […]

For years, education has been synonymous to classroom learning. The only form of knowledge we knew was the one we learned during classroom hours. Times changed, but the way you and I learned hasn’t. Today, our skills matter more than the degrees we hold. Practical knowledge holds more value than the theories we mug up. […]

You can buy anything on the internet today — literally ANYTHING! While surfing online on your favorite eCommerce platform or on social media, you might have come across certain odd products that just make you go ‘WHY!?’ But behold that’s not it! Britney Spears’ used chewing gum, or an obese Arnold’s statue is just the start, there’s […]

The evolution of social media has completely changed the way marketing happens. Today, data is plenty and insights are very easy to gather, but what happens to the sales? Are they easy too? Social media allows you to build a loyal following and share your message in a unique way. However, the content you share […]