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There is certainly no better way to understand your customer than looking at your product/service through their eyes. Is it convenient to buy your product? Can they interact with your business? How long does it take for them to receive customer support? What are the steps they need to follow to hire your service? User […]

With all the talk going on of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. If you think Email marketing is dead today, then you are missing out on the real metrics. The fact is Email Marketing is still going strong today and is the best-proven […]

Few days back, I was sitting in a cafe, that had a great ambience and it was interesting to see, how people were sitting in comfy ergonomic chairs, drinking coffee from cups that fit their hands perfectly. What’s strange were the doors. I had seen at least 4 people pushing straight into the “pull” door. […]

Doing Business with a cause — TOMS Case Study In 2006, Blake Mycoskie travelled through Argentina. On his trip there, he noticed that many children in the country were deprived of a basic necessity — a pair of shoes! He came back, and later that year he created a company — TOMS Shoes. Today, TOMS […]

There’s an old business saying, ‘If you can’t measure it, you can’t improve it. This adage fits perfectly when we talk about an online business or a website. A strong online presence is the key to business growth. This results in a broader reach, better communication opportunities along with the possibility to reach new prospects. However, now […]