May 24, 2021

Ep 012: Smitha Hemmigae on “B2B Strategies, Data-Driven Marketing, Measuring Success” | Dude Where’s My ROI!

Today we caught up with the lady who ranked among the top 50 Digital Marketers in India- Smitha Hemmigae. She is the Founder of Your Philanthropy Story. Smitha is an Entrepreneur, Leader & a Core Marketer! Currently the Head of Marketing at ANSR, she is ranked among the top 50 Digital Marketers in India. Highly […]

May 24, 2021

Ep 011: Abhishek GP on “Demand Generation, Brand Marketing and Inbound Marketing” | Dude Where’s My ROI!

Today we catch up with an award-winning, sales and marketing professional with experience in demand generation, brand, and sales – Abhishek GP. Abhishek GP is the Global Demand Generation Head at Freshworks. His experience straddles across Startups to Fortune 100 organizations with a concentration in areas including Digital Acquisition & Growth Strategy, Content Marketing, Brand […]

May 12, 2021

Ep 010: Vishal Purohit on “Advertising, Marketing, Niche Brands, Measuring Success, Content Creation and more….” | Dude Where’s My ROI!

Cheese and Crackers. You heard that right.Vishal is the founder of “Cheese and Crackers” – a Content Agency that works with brands such as Club Mahindra, Pantene, PNB, Godrej, Shapoorji Pallonji… With extensive experience from the world of advertising, marketing both from the agency as well as brand side – Vishal has a keen understanding […]

May 4, 2021

Ep 009: Ramalingam Subramaniam on “Crypto, Building a Brand, Communicating Ideas, Growth and more….” | Dude Where’s My ROI!

Ramalingam is a brand change agent, consistently looking at problems, and solving them via innovation. He has worked with big brands such as Coca Cola, Cipla and got a very first hand experience into the world of how sales and marketing actually works. He understands the nuances of marketing as well as the pragmatism of […]

May 4, 2021

Ep 008: Arnav Neel Ghosh on “Business of Tech, The Future of AR/VR, Brand Building, and more….” | Dude Where’s My ROI!

Our Guest today is Arnav Neel Ghosh – A Futurist, Mentor, and Commercial Leader. He focuses on how emerging tech impacts communications and business. A big proponent of the shared economy; he loves to triangulate content, commerce & technology.  Having worked in leadership roles across multiple markets with some truly innovative global projects with brands […]

May 4, 2021

Ep 007: Bhavishya Garg on “UX|UI, Side Hustle, Building your Career Path, Building a Community, and more….” | Dude Where’s My ROI!

Bhavishya Garg is the Head of UX @MX Player and is one of the main guy’s working behind the scenes of MX Taka Tak. He is all about the hustle – right from the start – in his college days he was inspired and started creating clubs much like you see in International schools and […]

April 26, 2021

Ep 006: Karthik Nagarajan on “Company Culture, Content Marketing, Podcasts, Marketing Technology, Amul and more!” | Dude Where’s My ROI!

Karthik Nagarajan has worn many hats throughout his career – right from Sales, Marketing, Content to being a Podcaster himself. The Filter Koffee is his expression into the world where he gets in guests from a variety of segments and walks of life. Topics range from Activism, Creativity, Business, Entrepreneurship and more… He has scaled […]

April 26, 2021

Ep 005: Ninad Chhaya on “Gaming, Digital + Physical Experiences, Connected Packaging, AR/VR, Advertising and more” | Dude Where’s My ROI!

Ninad Chhaya is the Co-Founder & COO at GoPhygital. Known for always working on newer technologies – he co-founded WITS – a digital agency as early as 1995 – when digital agencies in India were almost unheard of. Next he ventured into the world of gaming with Indiagames – the premiere indian gaming company. Again […]

February 28, 2020

The Factory of Content

How much content are you exposed to everyday?  It’s a hard question to answer, right?  Let’s take an example of Google. We use Google on a daily basis. When you enter a question into the search bar, those links that appear in your search results are content.  Whether you know it or not, you consume […]

February 6, 2020

How to Engage with your Customers

Winning customers is a short-term game for businesses. The real challenge is to retain customers for a longer-term – and make them the voice for your brand.  Quality products are no longer the sole factor that contribute to high customer satisfaction. In 2020, User experience is the real differentiator that helps the customer choose your […]