Ramalingam is a brand change agent, consistently looking at problems, and solving them via innovation. He has worked with big brands such as Coca Cola, Cipla and got a very first hand experience into the world of how sales and marketing actually works. He understands the nuances of marketing as well as the pragmatism of sales.
From being a systems engineer – he’s come a long way today – as he works with CoinDCX – as a head of Brand and Communication where he spends time to come up with ideas and strategies to spread the light of knowledge in the world of crypto-currency.
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Video timestamp – Notable Quotes & Examples
0:25 – Journey from Systems Engineer to Head of Brand Communication at CoinDCX
5:25 – What is Crypto Currency?
10:37 – Top 5 Martech tools for daily operations
12:41 – Growth trends of marketing technology
15:24 – Favourite marketing campaign
19:40 – Thoughts on, “How do you increase usage of your product?
28:06 – Marketing for Startup Vs Marketing for a Brand
30:50 – Define Marketing in one word.
Show Notes:
How a Systems Engineer Became a Brand Head of India’s Largest Crypto Exchange?
In this podcast, learn an interesting story of Ramalingam Subramanian! He talks about creating a brand strategy, marketing plans, and how to keep marketing through this pandemic.
Recommended Resources
5 MarTech Tools:
Google Analytics
MoEngage – For Marketing Automation
Amplitude – For Behavioral Analytics
Hootsuite and Buffer – For Social Media
Meltwater – For Social Listening
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