Ep 009: Ramalingam Subramaniam on “Crypto, Building a Brand, Communicating Ideas, Growth and more….” | Dude Where’s My ROI!

May 4, 2021

Ramalingam is a brand change agent, consistently looking at problems, and solving them via innovation. He has worked with big brands such as Coca Cola, Cipla and got a very first hand experience into the world of how sales and marketing actually works. He understands the nuances of marketing as well as the pragmatism of sales.

From being a systems engineer – he’s come a long way today – as he works with CoinDCX – as a head of Brand and Communication where he spends time to come up with ideas and strategies to spread the light of knowledge in the world of crypto-currency.

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Ep 009: Ramalingam Subramaniam on “Crypto, Building a Brand, Communicating Ideas, Growth and more….” | Dude Where’s My ROI!

           

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Video timestamp – Notable Quotes & Examples
0:25​ – Journey from Systems Engineer to Head of Brand Communication at CoinDCX
5:25​ – What is Crypto Currency?
10:37​ – Top 5 Martech tools for daily operations
12:41​ – Growth trends of marketing technology
15:24​ – Favourite marketing campaign
19:40​ – Thoughts on, “How do you increase usage of your product?
28:06​ – Marketing for Startup Vs Marketing for a Brand
30:50​ – Define Marketing in one word.

Show Notes:
How a Systems Engineer Became a Brand Head of India’s Largest Crypto Exchange?
In this podcast, learn an interesting story of Ramalingam Subramanian! He talks about creating a brand strategy, marketing plans, and how to keep marketing through this pandemic.

Recommended Resources
5 MarTech Tools:
Google Analytics
MoEngage – For Marketing Automation
Amplitude – For Behavioral Analytics
Hootsuite and Buffer – For Social Media
Meltwater – For Social Listening

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