Digital Marketing

March 31, 2021

Kartik Poddar on “Product Marketing, WFH, Business Building, MarTech Evolution and Future of Marketing” | Dude Where’s My ROI!

Kartik Poddar is the Chief Business Officer at Haptik. With a decade plus (13+ years) of experience working in the Marketing and Product Management segment – he helps Haptik to build revenue streams. In turn Haptik works with mid and large enterprises across the globe to help them improve their Customer Experience using Conversational AI […]

March 30, 2021

Shreyas Deshmukh on “Memes, Marketing in the Pandemic, Moment Marketing, Trends and Campaigns” | Dude Where’s My ROI!

Today we catch up with the man who deciphers the madness behind social media – Shreyas Deshmukh.He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media, Online Reputation Management, and Content Writing. He loves the quote – “Stay Hungry, […]

February 24, 2021

The Journey From Offline To Online

Aaryendr Rajpurohit, currently the General Manager – Training & Enablement at Netcore Solutions. He hails as a reputed International trainer for Sales, Product and Digital Marketing, with an experience of training more than 6000+ individuals, Professionals, 100+ companies, plus 150+ colleges across 20+ countries. He is also the author of “Bullock Cart to ECart!”Aaryendr shares […]

September 9, 2019

Sycabe – The Journey so Far

As of all good things in life – “Every great thing starts with a small idea”, and so did Sycabe.  It was in the month of February if I am not wrong when our team discussed how the world is going gaga over the boon that digital marketing and technological advancements are.  BUT! Do we actually […]

May 17, 2019

4 Reasons why you should embrace Experiential Marketing.

Your customer is bored looking at the same old ad content on social media. They are fast-forwarding through TV spots with their remotes, avoiding commercials altogether with Netflix and Prime Video, and using ad blockers to keep your ads at bay. If something grabs their attention instantly, they might click on it. Otherwise, it’s a […]

May 17, 2019

The way we learn needs to change!

For years, education has been synonymous to classroom learning. The only form of knowledge we knew was the one we learned during classroom hours. Times changed, but the way you and I learned hasn’t. Today, our skills matter more than the degrees we hold. Practical knowledge holds more value than the theories we mug up. […]