Blogs

March 31, 2021

Kartik Poddar on “Product Marketing, WFH, Business Building, MarTech Evolution and Future of Marketing” | Dude Where’s My ROI!

Kartik Poddar is the Chief Business Officer at Haptik. With a decade plus (13+ years) of experience working in the Marketing and Product Management segment – he helps Haptik to build revenue streams. In turn Haptik works with mid and large enterprises across the globe to help them improve their Customer Experience using Conversational AI […]

March 30, 2021

Shreyas Deshmukh on “Memes, Marketing in the Pandemic, Moment Marketing, Trends and Campaigns” | Dude Where’s My ROI!

Today we catch up with the man who deciphers the madness behind social media – Shreyas Deshmukh.He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media, Online Reputation Management, and Content Writing. He loves the quote – “Stay Hungry, […]

February 24, 2021

The Journey From Offline To Online

Aaryendr Rajpurohit, currently the General Manager – Training & Enablement at Netcore Solutions. He hails as a reputed International trainer for Sales, Product and Digital Marketing, with an experience of training more than 6000+ individuals, Professionals, 100+ companies, plus 150+ colleges across 20+ countries. He is also the author of “Bullock Cart to ECart!”Aaryendr shares […]

February 28, 2020

The Factory of Content

How much content are you exposed to everyday?  It’s a hard question to answer, right?  Let’s take an example of Google. We use Google on a daily basis. When you enter a question into the search bar, those links that appear in your search results are content.  Whether you know it or not, you consume […]

February 6, 2020

How to Engage with your Customers

Winning customers is a short-term game for businesses. The real challenge is to retain customers for a longer-term – and make them the voice for your brand.  Quality products are no longer the sole factor that contribute to high customer satisfaction. In 2020, User experience is the real differentiator that helps the customer choose your […]

December 10, 2019

5 Tips to make Pro Videos on Phone

If you are reading this blog, there are 99% chances you already know ‘why?’ you need to make PRO VIDEOS! The stats of 2019 are all over the internet: 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot) YouTube is the second most popular website after Google. (Alexa)59% […]

December 3, 2019

Why Good User Experiences Matter?

You buy a product. – let’s assume it’s a pen? You expect the pen to glide smoothly over paper when you write and have enough ink to last you for days. That’s the experience you expect to have from the brand and its pen. If the pen stops again and again while you write or […]

November 22, 2019

Social Media in 2020 – 9 data-backed trends for you to note

The year 2020 has already garnered enough attention towards it, all thanks to its numerical proportion.  And us, being the SEO capitalists that we are – cue in the keyword ‘Social Media Trends of 2020’, we decided to make a list of how social media will evolve in the upcoming year to help you draft […]

November 6, 2019

Why Building a Community is Critical for your Brand?

Today, marketing has to be conversational if it has to be effective. You can’t just spit branded content to over people and expect them to respond to it with open arms. With ad blockers and “Not interested in this Post,” consumers now know how to avoid and dodge unwanted brand interruption, making all your traditional […]

October 23, 2019

How to Onboard a Web Development Project in Agile

As a project manager, you know the excitement when a project starts, and the dreadful feeling of not fulfilling the commitment as the deadline approaches. All the things you said you would do seem like a distant dream.  Finally, you finish the project, but you don’t feel the WOW!! after it.   It is more like, Ahh! […]

October 11, 2019

Marketing: Then V/S Now!

10 years ago, people would spend 5 minutes listening to their modem beep just to access Facebook on their old school desktop. Now, with a single click, the same people have access to any information they need in just 0.95 seconds. They click the back button on your website if it takes longer than 3 seconds to […]

September 24, 2019

5 Ways to Boost Your LinkedIn Lead Generation

If today’s social media platforms were a family, LinkedIn is the attention-starved middle child waiting for its long due validation.  While marketers consistently praise social networks like Instagram, and audiences flock towards the “cooler” platforms like Snapchat, LinkedIn doesn’t seem to get the attention it deserves. However, it’s time you rethink the way you use […]