August 1, 2019

Why map your user’s journey?

There is certainly no better way to understand your customer than looking at your product/service through their eyes. Is it convenient to buy your product? Can they interact with your business? How long does it take for them to receive customer support? What are the steps they need to follow to hire your service? User […]

July 16, 2019

The Effectiveness of Email Marketing

With all the talk going on of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. If you think Email marketing is dead today, then you are missing out on the real metrics. The fact is Email Marketing is still going strong today and is the best-proven […]

July 1, 2019

Design Thinking To Solve Problems

Few days back, I was sitting in a cafe, that had a great ambience and it was interesting to see, how people were sitting in comfy ergonomic chairs, drinking coffee from cups that fit their hands perfectly. What’s strange were the doors. I had seen at least 4 people pushing straight into the “pull” door. […]

July 1, 2019

TOMS One for One

Doing Business with a cause — TOMS Case Study In 2006, Blake Mycoskie travelled through Argentina. On his trip there, he noticed that many children in the country were deprived of a basic necessity — a pair of shoes! He came back, and later that year he created a company — TOMS Shoes. Today, TOMS […]

June 1, 2019

Why Website Analytics Are Important for Your Business Growth

There’s an old business saying, ‘If you can’t measure it, you can’t improve it. This adage fits perfectly when we talk about an online business or a website. A strong online presence is the key to business growth. This results in a broader reach, better communication opportunities along with the possibility to reach new prospects. However, now […]

May 17, 2019

4 Reasons why you should embrace Experiential Marketing.

Your customer is bored looking at the same old ad content on social media. They are fast-forwarding through TV spots with their remotes, avoiding commercials altogether with Netflix and Prime Video, and using ad blockers to keep your ads at bay. If something grabs their attention instantly, they might click on it. Otherwise, it’s a […]

May 17, 2019

The way we learn needs to change!

For years, education has been synonymous to classroom learning. The only form of knowledge we knew was the one we learned during classroom hours. Times changed, but the way you and I learned hasn’t. Today, our skills matter more than the degrees we hold. Practical knowledge holds more value than the theories we mug up. […]

May 17, 2019

Bizarre Things People Sell Online

You can buy anything on the internet today — literally ANYTHING! While surfing online on your favorite eCommerce platform or on social media, you might have come across certain odd products that just make you go ‘WHY!?’ But behold that’s not it! Britney Spears’ used chewing gum, or an obese Arnold’s statue is just the start, there’s […]

May 17, 2019

Ways to Drive Sales on Social Media

The evolution of social media has completely changed the way marketing happens. Today, data is plenty and insights are very easy to gather, but what happens to the sales? Are they easy too? Social media allows you to build a loyal following and share your message in a unique way. However, the content you share […]