Blogs

December 3, 2019

Why Good User Experiences Matter?

You buy a product. – let’s assume it’s a pen? You expect the pen to glide smoothly over paper when you write and have enough ink to last you for days. That’s the experience you expect to have from the brand and its pen. If the pen stops again and again while you write or […]

November 22, 2019

Social Media in 2020 – 9 data-backed trends for you to note

The year 2020 has already garnered enough attention towards it, all thanks to its numerical proportion.  And us, being the SEO capitalists that we are – cue in the keyword ‘Social Media Trends of 2020’, we decided to make a list of how social media will evolve in the upcoming year to help you draft […]

November 6, 2019

Why Building a Community is Critical for your Brand?

Today, marketing has to be conversational if it has to be effective. You can’t just spit branded content to over people and expect them to respond to it with open arms. With ad blockers and “Not interested in this Post,” consumers now know how to avoid and dodge unwanted brand interruption, making all your traditional […]

October 23, 2019

How to Onboard a Web Development Project in Agile

As a project manager, you know the excitement when a project starts, and the dreadful feeling of not fulfilling the commitment as the deadline approaches. All the things you said you would do seem like a distant dream.  Finally, you finish the project, but you don’t feel the WOW!! after it.   It is more like, Ahh! […]

October 11, 2019

Marketing: Then V/S Now!

10 years ago, people would spend 5 minutes listening to their modem beep just to access Facebook on their old school desktop. Now, with a single click, the same people have access to any information they need in just 0.95 seconds. They click the back button on your website if it takes longer than 3 seconds to […]

September 24, 2019

5 Ways to Boost Your LinkedIn Lead Generation

If today’s social media platforms were a family, LinkedIn is the attention-starved middle child waiting for its long due validation.  While marketers consistently praise social networks like Instagram, and audiences flock towards the “cooler” platforms like Snapchat, LinkedIn doesn’t seem to get the attention it deserves. However, it’s time you rethink the way you use […]

September 11, 2019

3 Proven Growth Hacks To Get You Started!

Fast track Business Growth is every Entrepreneur’s Dream. However, it’s really tough to come up with ideas that propel our growth and present us with new business opportunities. Add to it, a shoestring budget, limited time and our palms get sweaty. Are you also stuck for ideas on how to grow fast? Growth hacking is […]

September 9, 2019

Sycabe – The Journey so Far

As of all good things in life – “Every great thing starts with a small idea”, and so did Sycabe.  It was in the month of February if I am not wrong when our team discussed how the world is going gaga over the boon that digital marketing and technological advancements are.  BUT! Do we actually […]

August 21, 2019

No Rhyme, No Reason: How our Subconscious Mind affects our Conscious Buying Decisions

Humans are strange beings. They say one thing and do the other. Why? Well in most cases, our subconscious mind makes decisions far before we are even consciously aware of the situation. On all the other occasions you are just too confused! 🙂 This brings us to the question – what is the subconscious? Sigmund […]

August 14, 2019

What is content?

What is Content? You’ve just heard someone say that you need to do “Content Marketing” to boost your sales. And you get the idea that you should already know what it is because everyone is talking about it. But you don’t even know what exactly content is and you’re too embarrassed to ask anyone. Congratulations, […]

August 1, 2019

Why map your user’s journey?

There is certainly no better way to understand your customer than looking at your product/service through their eyes. Is it convenient to buy your product? Can they interact with your business? How long does it take for them to receive customer support? What are the steps they need to follow to hire your service? User […]

July 16, 2019

The Effectiveness of Email Marketing

With all the talk going on of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. If you think Email marketing is dead today, then you are missing out on the real metrics. The fact is Email Marketing is still going strong today and is the best-proven […]