If you are reading this blog, there are 99% chances you already know ‘why?’ you need to make PRO VIDEOS! The stats of 2019 are all over the internet:
- 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot)
- YouTube is the second most popular website after Google. (Alexa)
59% of executives say they would rather watch a video than reading text. (Wordstream)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
Still not convinced? 83% of businesses for whom Video has generated a positive ROI, have to say otherwise. And if you are thinking “I am a B2B marketer, how do videos make sense for me?” We have the answer to why video is the next big thing for you. Because opportunities for video content creators are in abundance everywhere, be it any domain.
Now let’s dive into what you signed up for when you clicked on this blog.
How to make ‘Pro Quality Videos on Phone’! Because why not?
Phones today are affordable and come with insane camera & edit capabilities.
So, until you are shooting your next Oscar-nominated film or a Golden Globe-winning TV series, our 5 tips will help you create some great quality video content:
1. Did you clean the lens?
It might sound stupid and silly, but so often we forget to wipe clean our phone camera lens because it’s too obvious. Your phone lands and slides over weird places and the cameras don’t come with a lens cap like that of a DSLR.
It’s better you give a quick swab on your lens to remove any tiny obstruction that would blur the chances of your video being a hit. Moist cleaning wipes or a quick breath and your t-shirt will do the job.
2. Let the light shine on you!
Proper lighting is way too critical for a good quality video. Smartphone cameras have small image sensors and lenses, a brightly lit area will ensure there are no unwanted shadows or grainy areas in your video. You also must make sure that the light source is not directly facing the camera because then it will cause overexposure and lens flaring.
The light needs to be stable and steady, and still, if you think the video seems dark, adjust the focus and white balance. Just tap on the screen where you want the focus to be, and the exposure will automatically adjust.
3. Be Steady!
Keep your phone steady and yourself stable while shooting videos to prevent them from coming out distorted or blurred. Hold your smartphone as close as you can to your body while you record the video to ensure it doesn’t shake.
Sounds tiring? Opt for one of the options below:
- Stabilizers, tripods and camera cages with handles
- If the gear sounds too costly, you can rest your phone on physical support like tables, chairs, desks or shelves.
Make sure your hand and camera movements aren’t very fast. Being too quick will make your videos too blurry.
4. Hello…1..2..3..mic check
A good video with poor audio quality is of no use until you plan to dub or add altogether new audio in post. While your camera quality must be good, no doubt, the same can’t be said for the built-in microphone. Goof ups like low volume, wind catch, and unnecessary external noise can easily happen, which are a headache to edit out in post.
It is advisable that you shoot your video in a corner where there is little or no ambient noise and tell everyone to shut up, don’t be rude though! Stay as close to your microphone as possible or use your hand to cover the area around it (but don’t totally cover the microphone).
To make things even better, invest in an external microphone or recording equipment. It might be a bit heavy on the pocket but surely does help in making some kick-ass videos.
5. Choose your angles
Before you start shooting the final cut, take out a few test shots featuring different angles of yours, both in a vertical and horizontal format. Choose the one that looks the best!
Filming in landscape mode is always better than vertical because it is the most compatible format on the internet. The landscape mode leaves a lot of space for you to fit text, annotations or subtitles that would make your videos more engaging. On the other hand, vertical format videos look too much in the face and have lots of black space.
Video Editing Apps on Phone:
No need to switch on your laptops and transfer files, when you can do the post-production on your phone too!
Here are some apps you can use to do PRO level editing on phone:
- Filmora, Quik , Magisto for Android
- iMovie and Clip for iOS
- GoPro Splice for avid GoPro users
Recording and Editing a video on a phone can be fun, tiring but rewarding process. Follow these tips and through practice, trial and error you will see professional results in no time!
Also, if you want to get an in-depth knowledge of how you could create good quality videos in terms of content – be it Camera Confidence, Live Streaming or the Script, come over to our upcoming workshop with Life Clarity Mastery and Transformational Coach – Kashesh Chhabbria on 14th Dec’19 at 91 Springboard, BKC.
The best part? Passes to the workshop are FREE!
To register and know more click here