Ep 010: Vishal Purohit on “Advertising, Marketing, Niche Brands, Measuring Success, Content Creation and more….” | Dude Where’s My ROI!

May 12, 2021

Cheese and Crackers. You heard that right.
Vishal is the founder of “Cheese and Crackers” – a Content Agency that works with brands such as Club Mahindra, Pantene, PNB, Godrej, Shapoorji Pallonji… With extensive experience from the world of advertising, marketing both from the agency as well as brand side – Vishal has a keen understanding of the business of marketing. 

Having executed campaigns at a large scale, he also understands not only to deliver ROI but also understands how to measure it effectively. Over the years, Vishal has consistently been recognized by entities like World Marketing Congress, Adobe as well as his esteemed clientele.

Watch the complete episode on Youtube
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Ep 010: Vishal Purohit on “Advertising, Marketing, Niche Brands, Measuring Success, Content Creation and more….” | Dude Where’s My ROI!

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Video Timestamps – Notable Quotes & Examples
0:15​ – About Vishal Purohit
1:10​ – How did you make this journey happen till now?
13:38​ – How do you think brands should understand content marketing?
17:38​ – Martech evolution over the years!
22:53​ – How do you distinguish between good and bad data?
26:30​ – Martech tools you use daily?
28:10​ – Thoughts on Video analytics.
29:40​ – Most favourite Campaign!
35:09​ – Marketing in one word?
38:13​ – Tell us more about the recent projects that Cheese & Crackers is Working on.

 

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