Kartik Poddar on “Product Marketing, WFH, Business Building, MarTech Evolution and Future of Marketing” | Dude Where’s My ROI!

Kartik Poddar on “Product Marketing, WFH, Business Building, MarTech Evolution and Future of Marketing” | Dude Where’s My ROI!

March 31, 2021

Kartik Poddar is the Chief Business Officer at Haptik. With a decade plus (13+ years) of experience working in the Marketing and Product Management segment – he helps Haptik to build revenue streams. In turn Haptik works with mid and large enterprises across the globe to help them improve their Customer Experience using Conversational AI and Bots.
Kartik is a big believer in how AI and automation will drastically change the way businesses interact with their customers in turn building new shopping or interactive experiences. 
In this podcast of “Dude, Where’s My ROI?” Kartik shares the most memorable moments from his marketing journey over the years, how he started his own company, the culture of Haptik and the ever changing space of Martech and Business. 

Watch the complete episode on Youtube
Connect with Kartik: Linkedin|Instagram

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Show Notes
Do you wonder what it’s like to work for a big company like Microsoft? 
Our speaker of this episode of Dude! Where’s My ROI? surely does! In this episode, learn about the MarTech evolution over the years and find the answer to the question – Dude! Where’s my ROI?

Video timestamp – Notable Quotes & Examples
00:00 – Introduction
03:58 – Customers have become more open to Digital Meetings due to the remote work environment!
12:25 – HubSpot is a tool that can be used by all company types from startups to large enterprises.
Word of Mouth is an important strategy for any business to grow and increase its ROI.
27:19 – Marketing campaign done by an Indian startup, Freshworks when they were trying to attract the US market. It used other guerrilla tactics like taking to the streets with a marching band, and a complete 360 campaign called ‘Hit Refresh.’

Recommended Resources
HubSpot for CRM & Marketing Automation

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