Today we catch up with the man who deciphers the madness behind social media – Shreyas Deshmukh.
He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media, Online Reputation Management, and Content Writing. He loves the quote – “Stay Hungry, Stay Foolish”.
Before FCB, Shreyas has worked as an Assistant Manager, Social Media at Hungama Digital Services where he worked on executing and developing content for the #DoorsOfIndia campaign by Tata Pravesh single-handedly across all social media platforms. The campaign was featured in publications like Brand Equity, aFaqs, The Drum, Campaign Brief Asia, e4m for this campaign.
In this episode, Shreyas shares his journey in marketing for the last couple of years and what it looks like in COVID times.
Which elements should we focus on to achieve higher ROI in times of pandemic? In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize on the recent happenings in the market!
Video timestamp – Notable Quotes & Examples
3:24– Exchange of information in social groups has increased during the pandemic.
7:20– The trend of Moment Marketing and Data-driven Marketing has become essential for brands to achieve higher followers and reach
16:12– Use of Marketing Tools helps the brand make the right decisions.
28:43– Building Connections through LinkedIn, Instagram, or e-webinars helps generate ROI for a brand.
42:28– Use the Power of Google, SEO, and YouTube to turn a local business into an online business.
46:56– Personal Branding by brands is a requirement, not an option in the present era.
Google Alerts and Twitter for Trends and Updates
Social Samosa for Recent Data and Trends
Unmetric and Socialbakers for Social Analytics
Salesforce and Talkwalker for Social Listening
Global Web Index for Planning and Strategizing
SimilarWeb for Website Analytics