Blogs

Winning customers is a short-term game for businesses. The real challenge is to retain customers for a longer-term – and make them the voice for your brand.  Quality products are no longer the sole factor that contribute to high customer satisfaction. In 2020, User experience is the real differentiator that helps the customer choose your […]

If you are reading this blog, there are 99% chances you already know ‘why?’ you need to make PRO VIDEOS! The stats of 2019 are all over the internet: 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot) YouTube is the second most popular website after Google. (Alexa)59% […]

You buy a product. – let’s assume it’s a pen? You expect the pen to glide smoothly over paper when you write and have enough ink to last you for days. That’s the experience you expect to have from the brand and its pen. If the pen stops again and again while you write or […]

The year 2020 has already garnered enough attention towards it, all thanks to its numerical proportion.  And us, being the SEO capitalists that we are – cue in the keyword ‘Social Media Trends of 2020’, we decided to make a list of how social media will evolve in the upcoming year to help you draft […]

Today, marketing has to be conversational if it has to be effective. You can’t just spit branded content to over people and expect them to respond to it with open arms. With ad blockers and “Not interested in this Post,” consumers now know how to avoid and dodge unwanted brand interruption, making all your traditional […]

As a project manager, you know the excitement when a project starts, and the dreadful feeling of not fulfilling the commitment as the deadline approaches. All the things you said you would do seem like a distant dream.  Finally, you finish the project, but you don’t feel the WOW!! after it.   It is more like, Ahh! […]

10 years ago, people would spend 5 minutes listening to their modem beep just to access Facebook on their old school desktop. Now, with a single click, the same people have access to any information they need in just 0.95 seconds. They click the back button on your website if it takes longer than 3 seconds to […]

If today’s social media platforms were a family, LinkedIn is the attention-starved middle child waiting for its long due validation.  While marketers consistently praise social networks like Instagram, and audiences flock towards the “cooler” platforms like Snapchat, LinkedIn doesn’t seem to get the attention it deserves. However, it’s time you rethink the way you use […]

Fast track Business Growth is every Entrepreneur’s Dream. However, it’s really tough to come up with ideas that propel our growth and present us with new business opportunities. Add to it, a shoestring budget, limited time and our palms get sweaty. Are you also stuck for ideas on how to grow fast? Growth hacking is […]

As of all good things in life – “Every great thing starts with a small idea”, and so did Sycabe.  It was in the month of February if I am not wrong when our team discussed how the world is going gaga over the boon that digital marketing and technological advancements are.  BUT! Do we actually […]

Humans are strange beings. They say one thing and do the other. Why? Well in most cases, our subconscious mind makes decisions far before we are even consciously aware of the situation. On all the other occasions you are just too confused! 🙂 This brings us to the question – what is the subconscious? Sigmund […]

What is Content? You’ve just heard someone say that you need to do “Content Marketing” to boost your sales. And you get the idea that you should already know what it is because everyone is talking about it. But you don’t even know what exactly content is and you’re too embarrassed to ask anyone. Congratulations, […]